We hit it off immediately and ended up talking about a lamp he had designed for a school project. At the time, he was a newly graduated designer from Northumbria University in New Castle. When we launched the business, I met a few people that were pivotal in Juniper’s growth. We talked a little bit about Juniper’s origins, but take me through the time in which we left off until today. Since that turning point, Juniper has tripled in employees, and continues to push forward in creativity and development.
Business started taking off and we continued doing what we were doing right, and stopped doing what wasn’t working. We pushed through many obstacles until the business gained momentum.Ī couple of trade shows later, the market started to pick up on what we were doing, and vice versa. We had a rough start, like many businesses, but after about two years, large commercial lighting projects started coming in and we started to build a foundation for what I had envisioned for the long term. I wanted to create a multiline, multicategory business that worked closely with designers.
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In some ways, it has nothing to do with what I’m doing now, but in others, I came full circle. Fifteen years later, I was working with large corporations, helping them understand their business, corporate profitability, and so on. After I received my degree, I dove into the finance world in New York to pursue investment banking. It was very traditional lighting, mostly contract hospitality projects, and it operated very much like a family business.Īt the time, I wasn’t interested in their business. My father and mother started a business in the lighting industry that they still to run today. I grew up in a very entrepreneurial family.
I was born and raised in Montreal and attended McGill University for my graduates degree in Economics. If you want to start off by telling me a little about life before Juniper…
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Want to join The List? Contact our team to find out how to apply. Juniper is a member of The List, the destination for all things Surface-approved. Surface spoke with him about life before Juniper, advice for young professionals, and why brass-as a material-reigns supreme. Among his varied business proposals-”One of them was a bakery, which I was very passionate about but just couldn’t make the numbers work”-Juniper was the one that stuck. Madjarian’s journey might just illustrate that the apple-even when taking the road less traveled-doesn’t fall far from the tree. Hailing from a legacy of lighting designers, the Montreal native defected from his predestined path in favor of studying economics at McGill University, where he received his masters degree in the subject. Madjarian worked in finance for some 15 years-and loved every aspect of it-but couldn’t rid himself of the nagging impulse that he should try his hand at a more creative and entrepreneurial approach. Shant Madjarian, founder and president of in-demand design firm Juniper, has had a career trajectory that’s been at once nonlinear and full-circle.
Here at The List, we’re curious about the culture of design, so who better to survey about the field’s current state than those currently working at the top of it? In Need to Know, a weekly column, we pick the brains of best-in-class creatives to find out how they got to where they are today-and share an insider perspective on the challenges and highlights of their particular perch in the design world. It’s the place I think we shine the most, no pun intended." by Lainey Sidell The THIN Floor Lamp boasts a clear lens that casts a focused light beam controlled by an onboard dimming knob at the lamp’s tip."Juniper likes to ride that line between conscious and subconscious design. The THIN Floor Lamp features a solid brass 1/2-inch body, articulating hinge and ball joint at the lamp’s cast iron base to expand and contract for an adjustable minimal lighting solution. Looks like bright and big ideas can coexist after all. This modern day banker's lamp also happens to be one of Interior Design magazine’s 2013 Best of the Year award finalists. In fact, with a svelte profile that would make a supermodel jealous, our THIN floor lamp bends and stretches to deliver maximum illumination without overcrowding your space. Not all bright ideas need to be big ideas.
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